Architecting Continuous Insight: The 0-to-1 AI-Powered Intelligence System for Persona and Journey Map Management

Overview

Traditional user research treated personas as static artifacts that lost relevance the moment new signals, VOC, support tickets, shifting market dynamics, accumulated elsewhere. The challenge wasn’t a lack of data; it was the absence of a 0-to-1 knowledge management architecture to synthesize mixed signals into one traceable, executive-ready product vision.